Careers | How to Sell Yourself in Interviews

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Interviews are no longer about having an impressive CV and making a good impression. It’s all about selling your skills and expertise to the interviewer.

Yes, there are a lot more jobs in the marketplace. But there are also many people vying for such roles, many of which have a lot more skills and expertise than you may have. As such, you need to sell yourself in interviews by showcasing the best of your abilities, experience and knowledge when in the hot seat.

As a non salesperson, this can seem like a very daunting task. But it is possible with a few tricks that accomplished sales people use.

For example, there is a reason why a company wants to fill this position. Prepare for the interview by identifying what the problem is by researching and analysing the advertisement, job specification and other research that you can source. Prepare examples of how you can solve these specific problems, such as advertising campaigns or creating working groups. Demonstrate how you have encountered similar difficulties in previous roles and how you solved them.

Interviewers are tired of hearing empty cliches, such as how you “work well with others” are “detailed orientated.” Once again, talk about the type of team you worked in and what you learned from that experience.

Prepare three to four soundbites that highlight your skills and past successes. It should be short and direct, and so easy to remember. “My social media campaign resulted in a 26% increase in leads” or “My customer service initiative resulted in a 20% decrease in complaints.”

Sell Yourself in Interviews

It is likely that the interviewer will go through your CV during the process. Use this opportunity to tell how you achieved what you have in your career and highlight further skills and successes.

Your nonverbal language is just as important during the interview. Your posture and your facial expressions say a lot. Sit up straight and maintain eye contact when answering questions.

Finally, be positive. Avoid complaining about a former employer or co-workers. “I am looking for a more challenging position to match my skills and expertise” are better lines to use during an interview.