Are You Turning Into Your Mother?

Apparently 50% of us believe we are – including 23% of males!

To celebrate the launch of the Woman’s Way and Beko Mum of the Year Awards for 2017, research commissioned by Beko has shed light on some very interesting facts (and surprising for that matter) ahead of Mother’s Day celebrations this Sunday, March 26.

1 in 2 – the number of adults who say they have experienced a moment in their life where they have felt like they were turning into their mother. Women are more likely to experience this with an impressive 81%, while only about a quarter of males, 23%, can say the same.

1 in 5 – the number of adults who confessed to forgetting to buy their mother a Mother’s Day gift and more than once at that! At 26%, men are over twice as likely to do this compared to just 12% of women.

Love

When it comes to our mother’s approval of our significant other, over half of us – 6 in 10 to be precise – think this is very important. It seems females are more concerned about this than their male counterparts however with 65% versus 52% of men.

Life

A cup of tea from our mother’s house comes out on top with 57%, as the most popular reason for calling into see her once a week. With the failsafe reasons, washing and ironing and getting some dinner got 38% and 37% of the votes, respectively.

Advice

The saying ‘mum knows best’ is as true as ever, with 39% of people saying they still rely upon their mum for advice.

The Top Three Irish Mammy Phrases We Love:

• ‘There’s a grand stretch in the evening’

• ‘There’s great drying in that weather’

• ‘A letter came in the post for you, will I open it?’

“Beko is delighted to be involved with the Woman’s Way Mum of the Year award. As part of the partnership we wanted to commission quirky research to celebrate Irish Mothers who play a huge part in our lives,” says Shane Kelly, Sales and Marketing Manager for Beko.

“Beko has been part of Irish families for over 25 years and are extremely proud to help recognise the fantastic role Ireland’s mums play in their home and communities right across the country. The courage and strength of character from last year’s nominees was nothing short of amazing and it is so important we recognise their role in our society,” says Shane.

If you would like to nominate your mum in this years Woman’s Way and Beko Mum of the Year Awards, all you have to do is pick up a copy of Woman’s Way or follow this link and tell us why your mum should win www.womansway.ie/news/motya2017/

The closing date for entries is May 5, 2017.