Potato season is here, and SuperValu has announced that packaging is now 100 per cent recyclable and compostable across six lines of own brand Potatoes. Customers will find delicious in-season Irish New Season Roosters and Kerr Pinks in store in paper potato bags that can be disposed of in either the green or brown bins found in most homes and businesses. Plastic netting has been removed from bags and replaced with cotton netting to ensure 100 per cent of packaging can be recycled or composted. This move will remove a massive 380kg of plastic from circulation every year.

Over 13,500 Tonnes of potatoes are sold in SuperValu every year and this is another significant move in SuperValu’s commitment to making 100 per cent of SuperValu own-brand, fresh produce and in-store packaging recyclable, reusable or compostable by 2025.  This year alone SuperValu have moved over 26 lines of produce to recyclable or compostable packaging and products that don’t require packaging are now sold loose. SuperValu have been implementing these changes since 2018 and to date a huge 5 tonnes of plastic, that would have gone to landfill, has been removed from circulation.

In 2019 an enormous 84 tonnes of black unrecyclable plastic was removed from produce packaging by moving to loose produce, cardboard or recyclable plastic as part of SuperValu’s sustainable packaging strategy to make 100 per cent of its Own Brand and fresh fruit and vegetable packaging recyclable, reusable or compostable by 2025. SuperValu is continuously making small changes to packaging in order to give customers the chance to shop more sustainably during every shop and in turn help SuperValu build more sustainable communities.