Heinz has announced the launch of its first official charity Christmas jumper ahead of National Christmas Jumper Day on December 11.

The Heinz ‘Beanz Meanz Crimbo’ jumper will be available exclusively through Heinz’s exclusive online shop in Ireland – www.HeinztoHome.ie – for €25. But shoppers best get them quick as only 500 are available in sizes medium and large.

All proceeds of the Heinz Christmas Jumpers will go to Heinz’s official charity partner in Ireland, Barnardos, so that they can invest in vital funds to support those most vulnerable in the run up to Christmas. 

Suzanne Connolly, Barnardos CEO, said:  “Over the past few months we’ve had to pivot in terms of service provision when providing face to face interventions for vulnerable children and families was not possible. 

“One of our most successful activities has been the delivery of thousands of activity packs and food parcels – containing Heinz foods, to help keep vulnerable families supported during this time of social distancing and isolation.”

Emily O’Kane, Marketing Manager Kraft Heinz, said:  “This has been a very different and difficult year for many of us and here at Heinz we’re extremely aware of the impact the Covid-19 pandemic is having on Irish people, including children that are already in very vulnerable circumstances. 

“The team at Barnardos do fantastic work to reach these children and it’s great to be partnering with them once again this Christmas, not only to help increase their efforts in raising vital funds, but also to bring an extra bit of Beanzy joy to households across the country.”