Mash Direct launches Feed the Nation programme

Mash Direct, the award-winning ‘field to fork’ vegetable accompaniments brand, has initiated a campaign to help job seekers North and South to find work by launching Feed the Nation NI, a new employment match making service in Northern Ireland.  The initiative will also enable those looking for work in the current climate to gain employment in the food and drink industry. 

The platform matches candidates to the job most suited to their skills and location and is designed to get people into work as quickly as possible. Job roles for engineers, drivers, warehouse operatives, factory production, farm workers and many more are available. 

Jack Hamilton, Chief Operations Officer at Mash Direct says: “The Feed the Nation NI initiative started out as a conversation between local food producers. We knew that we needed to act fast, so we came up with the idea to build a platform where jobs could be posted by employers and CVs could be posted by job seekers. Food production is vital in the fight against COVID-19, and we need all hands-on deck to keep us going. We can’t feed the nation without help from our community.

“We have seen a huge surge of consumers purchasing Mash Direct products. Right now, individuals are wanting to make sure they and their families are eating healthily. Our products can be delivered to consumers’ doorsteps and have been because people are looking for high quality convenience food. Demand for our range has increased by 28 per cent.”

To launch Feed the Nation NI, Mash Direct has also joined forces with leading brands, Finnebrogue Artisan, Dale Farm and Irwin’s Bakery, and secured support from Invest NI.

To learn more about Feed the Nation NI and to sign up to the platform, visit the website