Award-winning family owned farming enterprise Mash Direct, based close to the shores of Strangford Lough, Co. Down, is pleased to announce the launch of its direct to your door delivery service of fresh nutritious health and wholesome vegetable products. The company who produce ‘field to fork’ convenience vegetable accompaniments, has been developing the service for some time with the aim of providing convenience to busy customers and their families. 

Mash Direct products are steam cooked for freshness and require no preparation, chopping, peeling or mashing but still ensuring the delicious taste and texture that you would expect from homemade food.  The tasty and nutritious products cook in minutes and are suitable for home freezing. 

“Our e-commerce site was born out of a demand for time saving solutions for busy households as they try and fit healthy meals around work school and extra curricular activities. We are now fully aware that our launch coincides with a very different type of demand from customers”, said Lance Hamilton, Sales Director, Mash Direct.

“As a result of Covid-19 the demand for our products online has increased significantly with many consumers purchasing our farm fresh vegetables for very different reasons. We recognize it has been a very anxious and worrying time for everyone. We want to reassure you we are here for your family. We can serve a purpose now which means people can stay at home but still enjoy a healthy and nutritious meal with farm fresh vegetables. Alternatively, our products can be purchased in supermarkets, convenience stores and independents throughout Ireland.”

The Mash Direct online store carries a range of up to 50 products all of which are gluten free. The boxes are prepared for delivery depending on your exact requirements which includes tailoring the content’s yourself from the full range of 50 products or, drawing inspiration from bespoke box selections. Each box retails at €25 with a €3.99 delivery charge to the Republic of Ireland or free delivery on orders of over €75. Tailored box selections include: 

• The Healthy Box, made up of Carrot & Parsnip × 2, Beer Battered Chips × 2, Champ, Chilli Baby Bakes × 2, Green Cabbage, Carrot & Parsnip For One × 2.

• The Roast Box containing Mashed Potato × 2, Carrot & Parsnip × 2, Red Cabbage & Beetroot, Roast Potatoes × 2, Green Cabbage, Cauliflower Cheese Gratin × 2, Mashed Turnip and Champ.

• The Party Box, containing eight delicious products - Beer Battered Chips, Potato Croquettes × 2, Sweet Potato Fries × 2, Carrot & Parsnip Fries, Chilli Baby Bakes and Beer Battered Onion Rings.

Utilising six generations of the Hamilton family’s farming expertise, Mash Direct vegetables are gently steam cooked immediately after harvesting, guaranteeing an unrivalled freshness of flavour with no compromise on either the nutritional benefits or natural texture of the vegetable.

For more information or to order click here