Oxfam Ireland calls on decluttering public to do the #JoeyChallenge4Oxfam

Oxfam Ireland has launched a fun challenge – the #JoeyChallenge4Oxfam - to encourage people to declutter and drop-off donations as a *majority of Oxfam shops across the island of Ireland reopened. The Joey Challenge encourages people to showcase their unwanted items by re-creating the infamous scene from popular television when Joey Tribbiani puts on as many layers of clothes as possible.

At the start of April, along with many other businesses, Oxfam Ireland made the difficult decision to close its network of shops – to protect staff, volunteers and customers – and to play its part in the country’s response to COVID-19.

So, how does Oxfam’s Joey Challenge work?

First things first, if you haven’t already, get decluttering! Oxfam shops accept clothes, shoes, accessories, bric-a-brac, books, DVDs and more. Once you have gathered your items for donation show Oxfam what you’ve got – Joey style! Take a photo of you and your donations and post it on Instagram or Facebook with the hashtag #JoeyChallenge4Oxfam, making sure to nominate a friend. You can go original by putting on as many layers of clothing as possible, or try one of Oxfam’s alternative (and fun) Joey Challenges:

  • The Joey Original: Layer on as many of the clothes and accessories you are going to donate as possible.

  • The Joey Fresh: Hang all the clothes you are going to donate on your washing line or over your staircase’s bannister or over your arms!

  • The Joey Traditional: Simply fold and pile the clothes you are doing to donate – let’s see how high you can go!

  • The Showy Joey: Put on a fashion show and model some of the items you are going to donate.

  • The Novel Joey: Just donating books?! Stack ‘em up – or build something with them!

  • The Joey Mishmash: Gather the bric-a-brac you are going to donate.

  • The Joey Freestyle: Show us what you got in your own unique way! 

Once you have completed your Joey Challenge box or bag up your unwanted items and drop them to your nearest Oxfam shop. 

To find out more about the #JoeyChallenge4Oxfam click here

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