Sandia Dublin Jewellery targets international buyers at Showcase

Showcase Ireland, Ireland’s Creative Expo is back with a Virtual Showroom format from 25th – 29th January 2021. Supported by the Design & Crafts Council Ireland, Showcase is one of the industry’s largest international trade fairs. One of the brands taking part is Sandia Dublin, the jewellery and accessories label founded by Dublin-based Betzy Nina who uses fluorescent rubber as a leading component in her creations. The range features geometric fixtures, painted porcelains and button studs which are  hallmarks of a collection. Betzy Nina's process of designing and working on a new piece vary from pen and paper to materials she has in front of her. "I'd start by picking colours that I'd like to use in a collection and then choosing what materials I'm gonna use to compliment it. Sometimes I'd visit a vintage furniture shop and get inspired by shapes, textures and colours. Other times inspiration would just come to me during the day, night or after seeing an architecture or interior design show" www.SandiaDublin.com

Eddie Shanahan, Chair of Showcase Ireland says, “Ireland boasts a wealth of talent and creativity and while the pandemic prevents the physical event from taking place, we are delighted to continue to provide a platform for Ireland’s creators and makers to showcase their products to Irish and international buyers through our Showcase Virtual Showrooms. Though this year’s event will look different, we are confident that we will demonstrate the vitality of the Irish craft and design sector to both new and returning buyers. We will also relaunch our Showcase website as a Source Guide, with over 200 designers and makers offering B to B facilities, for Irish and international buyers”