Innovative Beauty
Innovative Beauty
With no shortage of beauty products on the market, brands have had to take their innovative ideas to the next level. Rachel Spillane brings you 12 beauty breakthroughs for summer.
With smart tech companies constantly churning out new and improved product ideas, it’s no surprise that this innovation has spilt over to the beauty scene. The ‘secret sauce’ of what makes us covet a product has changed from full coverage or high-shine gloss to magnetic lash strips and anti-cellulite tanning mousse. Smart technology has paved the way for beauty gurus to enjoy products that are albeit a little bit extra, but fun, new and customizable too. And while we are loving the beauty products these brands have gifted us, smart technologies in the beauty world have been a godsend for our skin. Skincare brand Neutrogena has introduced a free Neutrogena Skin360™ app that assesses your skin type and creates a specifically tailored skincare regime for you. Perfect skin, here we come! Smart technology in beauty has brought us products that are time-saving, cost-effective and better quality for our skin. Here are our favourite beauty breakthroughs.
1. Tan, Treat, Hydrate Self-Tanning Foam – Dark €26.99, visit beautiedit.com
This self-tanning foam is infused with hyaluronic acid that plumps up the skin, leaving you feeling hydrated. The anti-ageing properties help combat cellulite too - perfect bronzing addition for summer.
2. Dr Jart+ Cicapair™ Tiger Grass Colour Correcting Treatment €15, visit boots.ie
This colour correcting treatment is green on application but then transforms into a lightweight beige cream that corrects redness. Perfect for those days when you want to even out your skin tone but avoid anything too heavy while in the sun.
3. Dr Dennis Gross DRx SpectraLite FaceWare Pro €479, visit spacenk.com
Beauty light therapy has taken the world by storm recently but if you’re not up for trying it in the salons, then this at-home LED face mask is for you. It claims to target wrinkles, fine lines and even combat acne by using 100’s of red and blue LED lights, in just two weeks.
4. TonyMoly Panda’s Dream Rose Oil Moisture Stick €17, visit beautybay.com
Korean Beauty products have become known for their cute packaging and how random yet useful they are. This rose oil moisturising stick will come in handy for anyone who suffers from dry and flakey skin in the summer. It smells divine too!
5. IT Cosmetics Brow Power Universal Brow Pencil €26, visit arnotts.ie
A new trend on the beauty scene is ‘universal’ products. It eliminates the stress of colour-matching and really, our brows will thank us for it when we finally stop wearing two-shades too dark brow powders.
6. Silk Lined Linen Face Mask €19, visit thewhitecompany.com
Constantly wearing face masks has affected most people's skin. The dreaded ‘mask-ne’ is more common than you would think, which is why companies like the White Company have come up with a silk lined face mask to eliminate the risk of breakouts behind your mask.
7. Olay White Charcoal Glow Clay Stick Mask €10.70, visit carethy.ie
You may love a clay mask but the mess...oh the mess! This mask-on-a-stick from Olay is mess-free and easy to apply. Apply this whenever your skin is looking a little bit dull. Perfect for a quick-fix summer glow.
8. Oral B iO9™ Electric Toothbrush €269.99, visit boots.ie
This smart toothbrush guides you through different cleaning settings for your teeth and an interactive colour display signals different information to you. There is even a smart pressure sensor that alerts the user if they are brushing too hard or too softly. Having pearly whites has never been easier.
9. OPTE Precision System €490, opte.com
Hyperpigmentation and dark spots can be a thing of the past. Using a mixture of makeup and skincare, OPTE will target specific spots on your face that need to be evened so you can achieve a flawless base, with minimal product. You can look like you spent a week at the salon from the comfort of your home.
10. Perso by L’Oreal, TBD
Perso by L’Oreal is a 3-1 at home beauty device that allows you to create and customize skincare, liquid lipsticks and foundation, tailored to you. Using the Perso app, the device delivers the perfect shade of foundation by assessing your skin tone and formulating the texture so it sits right on your skin.
11. Tineco Moda One Hair Dryer €245, tineco.com
This hair dryer uses new technology that monitors your hair's moisture levels while drying and then adjusts the temperature from hot to cool when your hair becomes fully dry, to avoid breakage and heat damage. A smart hair dryer that can cut your drying time in half - a dream.
12. Ardell Magnetic Lash Wispies False Eyelashes €14.45, visit lookfantastic.ie
If you love the idea of Bambi-like eyes but messing around with glue and applicators is your idea of a nightmare, then these magnetic lashes are a great alternative. The eyeliner and lash strip join together, making for a simple and quick application that is mess-free. Perfect for anyone sensitive to lash adhesives.