“We at Beko are keenly aware of the multiple roles mothers in Ireland play today – juggling between family, friends, work and community. Because of this, Beko constantly strives to develop home appliance technology that perfectly complements modern Irish families, with a strong emphasis on giving the gift of time through convenient household solutions. We relish being a part of the Mum of the Year Awards for the third year and look forward to recognising the invaluable work mums undertake in Ireland - which can often be taken for granted. We urge everyone to get involved in nominating in our new categories, which we feel reflect what’s really going on in Ireland today.”